Thinking rationally and innovative bent helped him invent and build and empire on INSTANT NOODLES !!!
Posted March 4th, 2014
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Momofuku Ando (March 5, 1910 – January 5, 2007) was a Taiwanese-Japanese businessman who founded Nissin Food Products Co., Ltd. He is famed as the inventor of instant noodles and Cup Noodles. Ando was born Wu Pai-fu in 1910 into a wealthy Taiwanese family in Kagi County, Taiwan (under Japanese rule). Ando's parents died when he was at an early age. He was raised by his grandparents in Tainan. His grandparents owned a small textiles store, which inspired him to start his own textiles company using 190,000 yen, at the age of 22, in Eirakuchō, Taipei. In 1933, Ando travelled to Osaka, Japan on business.After World War II, Ando became a Japanese citizen and moved to Japan, where he entered Ritsumeikan University and at the same time founded a small merchandising firm in Osaka with the inheritance from his family. "Momofuku" is the Japanese reading of his Chinese given name , while "Andō" is a common Japanese surname.


 


After he lost his company due to a chain reaction bankruptcy, Ando founded what was to become Nissin in Ikeda, Osaka, Japan, starting off as a small family-run company producing salt. With Japan still suffering from a shortage of food in the post-war era, the Ministry of Health tried to encourage people to eat bread made from wheat flour that was supplied by the United States. Ando wondered why bread was recommended instead of noodles, which were more familiar to the Japanese. The Ministry's response was that noodle companies were too small and unstable to satisfy supply needs, so Ando decided to develop the production of noodles by himself. The experience convinced him that "Peace will come to the world when the people have enough to eat."


 


On August 25, 1958, at the age of 48, and after months of trial and error experimentation to perfect his flash-frying method, Ando marketed the first package of precooked instant noodles. Called Chikin Ramen, after the original chicken flavor, it was originally considered a luxury item with a price of ¥35, around six times that of traditional udon and soba noodles at the time. Ando began the sales of his most famous product, Cup Noodle (Kappu Nūdoru, on September 18, 1971 with the masterstroke of providing a waterproof polystyrene container. As prices dropped, instant ramen soon became a booming business. Worldwide demand reached 98 billion servings in 2007. 


 


In 1964, seeking a way to promote the instant noodle industry, Ando founded the Instant Food Industry Association, which set guidelines for fair competition and product quality, introducing several industry standards such as the inclusion of production dates on packaging. He was also the chairman of the International Ramen Manufacturers' Association and the Momofuku Ando Instant Ramen Museum is named after him. According to the Financial Times, Ando’s invention of Cup Noodles in 1971, at the age of 61, helped spark the popularity of instant noodles overseas. He had observed that Americans ate noodles by breaking the noodles in half, putting them into a cup, and dousing hot water over the noodles. They also ate them with a fork instead of chopsticks. 


 


Ando was inspired, and felt that a Styrofoam cup—with a narrower bottom than the top—would be the ideal vessel for holding noodles and keeping them warm. Eating the noodles would then be as easy as opening the lid, adding hot water and waiting. This simplicity, efficiency and low price of Cup Noodles went on to transform Nissin's fortunes. Ando was repeatedly honored with medals by the Japanese government and the emperor, including The Order of the Rising Sun, Gold and Silver Star, Second Class, in 2002 which is the second most prestigious Japanese decoration for Japanese civilians. Ando died of heart failure on January 5, 2007 at a hospital in Ikeda, Osaka Prefecture at the age of 96.


 


Nissin Foods is a Japanese company that makes instant noodles. It was established in Japan on September 4, 1948 as Nissin Food Products Co., Ltd. of Japan  and ten years later introduced the first instant ramen noodle product, Chikin Ramen (Chicken Ramen). They established a US subsidiary Nissin Foods in 1970 and sold instant ramen noodle products under the name Top Ramen. Instant noodles (1958) and cup noodles (1971) were both invented by Momofuku Ando. 


 


Nissin Foods has its headquarters in Yodogawa-ku, Osaka. The company moved to its current headquarters in 1977, when the construction of the building was completed. Nissin Foods has established offices and factories in various countries, such as Brazil (since 1981), Hong Kong (since 1985), India (since 1992), Germany (since 1993), Thailand (since 1994), China (since 1995), and Mexico (since 2000). Their products are also sold in Philippines, Taiwan, Singapore, Canada, Sweden, Malaysia, and Australia.


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